Aimed to provide fans with unique choices that bridge the gap between game day and everyday style to showcase their individualism and support their team. The Levi's brand has a passion for personal style and individualism. Provided creative leadership and guidance to in-house apparel and graphic design team. Established strong relationships with external cross-functional partners.
Levi's x NFL
CREATIVE DIRECTION + APPAREL & GRAPHIC DESIGN
The Levi’s NFL Collection is rooted in classic American style, blending vintage team details with iconic Levi's silhouettes in both men’s and women’s apparel. It includes a Trucker jacket and Western shirt, as well as an overshirt and Western sweatshirt for select teams.
Levi's x NBA
CREATIVE DIRECTION + APPAREL & GRAPHIC DESIGN
Inspired by contemporary streetwear, the Levi’s NBA Collection was designed for the fan looking to express their personal style without sacrificing team spirit. Offering iconic Levi’s silhouettes with pops of team branding, the line is anchored by a Trucker Jacket with a basketball-inspired leather patch and the team name embroidered in a vintage chain stitch technique; a classic crewneck with team chenille applique; a nylon Club Coat with team prints; a western shirt with team logo and colors; and a leather Sherpa with a contemporary twist on today’s NBA logos.
