Inspired by British elegance, classic preppy wear and vintage looks. Shopped global and domestic markets, to identify relevant emerging trends, innovative textile application and construction. Provided creative leadership and guidance to apparel and graphic design team.
CONCEPT + BRAND CAMPAIGN
Built the seasonal creative concept to craft American style for a global luxury brand. Implemented the design process from initial concept rig to final Spring 2010 collection. Nurtured apparel design team in translating category driven mood boards into timeless style for each delivery. Provided creative leadership and guidance to the graphic design team to convey visual branding and marketing tools in tandem with brand strategy.
CONCEPT RIG + SUNBLEACHED SURPLUS
Everything good is at the beach, the waves, the sun and a youthful carefree sense of identity. This delivery features colors bleached by the hot California sun mixed with stonewashed fatigues, fleece softened by the saltwater air, distressed denim and broken in leather sandals. A palette of hot brights and soft pastels in easy loose fitting t-shirts and slouchy knits is grounded against washed and worn in khaki and military olive.
CONCEPT RIG + ROMANTIC REBEL
This is the story where a rebellious biker sensibility meets romantic idealism. Relaxed silhouettes are paired with vintage-inspired leather motorcycle jackets convey a rugged sexy edge. Romantic Rebel epitomizes the timeless spirit of the rugged individualist.
CONCEPT RIG + TELLURIDE
Situated in a small canyon surrounded by majestic 13,000-foot peaks of the San Juan Mountains, the town of Telluride serves as inspiration for this delivery. Thinking of young bohemian adventurers, denim shorts paired with just worn flannel shirts captures perfectly the rich denim heritage of Ralph Lauren.
